Once again, Virgin Atlantic have managed to pull out the stops and create a fabulous new ad campaign. Based on a Bond-esque theme it marries up the big visuals with a great sound track (Muse’s cover of Nina Simone – Feeling good). It’s a great follow up to their last TV campaign which was a massive success.
“Is that Linda?” Excellent.
Was prompted to write a post on Nostalgia Marketing after seeing RetroToGo‘s recent article on Fairy’s return to the old white bottle to celebrate 50 years of squeaky clean plates and soft hands.
It really got me thinking about how many brands have revisited old packaging, adverts and slogans in the last couple of years. I have picked out a few, including my favourite of the bunch – Virgin Atlantic – below but feel free to add in any I have not included.
One I have left out is the Cadburys work (Gorilla/Airport/Wispa) in the last 2 years, which I happen to think was superb first time out but as soon as they re-edited the footage with a new soundtrack it just smacked of pure laziness and lost it’s edge.
What does it all mean for advertising creatives though? Have they dried up? Are they lazy? Are they merely following a trend? More importantly, does it work? Let me know your thoughts.
Fairy 50th Anniversary advertising
I simply adore this advert and this was a truly groundbreaking advert for me. Still makes me smile every time I see it.
M & S
And finally, the TV advert promoting guess what, TV advertising!