I first saw this advert a few weeks ago and half way through, was trying to work out what John Lewis, Waitrose or some other higher end brand was advertising? Was it summer food? Outdoor furniture? And then my jaw hits the floor. It’s KFC. Kentucky Fried Chicken. Now go back and read who I thought it was for? Really? KFC in the same bracket? Well, apparently so. It’s a really classy advert and a world away from their previous offerings which felt pitched somewhere between Aldi and Argos.
This really is such a move away from the pre-conceived ideas about the KFC brand. I look forward to see where Bartle Bogle Hegarty take us next.
So here it is, in all it’s Middle Class chicken glory. KFC – So Good
(Music is Temple Cloud – One Big Family)