Kilian Martin, “that” Lucozade advert and a spin round Barcelona

Last June I told you about Kilian Martin and what an amazing skater he was. Now, he is starring in the Lucozade Advert that has been airing recently. It’s a really nice feel-good summer advert, lots of bright sunshine, gorgeous people, big smiles and awesome rollerskate and skateboard action. Pretty much the perfect recipe. Kilian Martin is the main skateboard protagonist, doing what he does best. The guy is incredible.

Check out the advert


The thing is though, it doesn’t really do Kilian justice, to see what he does best check out my previous post here or his more recent video of his tour around Barcelona – A Skate Regeneration. Just so beautiful and incredible skills. Enjoy.

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One Big Family

I first saw this advert a few weeks ago and half way through, was trying to work out what John Lewis, Waitrose or some other higher end brand was advertising? Was it summer food? Outdoor furniture? And then my jaw hits the floor. It’s KFC. Kentucky Fried Chicken. Now go back and read who I thought it was for? Really? KFC in the same bracket? Well, apparently so. It’s a really classy advert and a world away from their previous offerings which felt pitched somewhere between Aldi and Argos.

This really is such a move away from the pre-conceived ideas about the KFC brand. I look forward to see where Bartle Bogle Hegarty take us next.

So here it is, in all it’s Middle Class chicken glory. KFC – So Good

(Music is Temple Cloud – One Big Family)

My Blackberry isn’t working

Great bit of classic British Comedy from the legendary “One Ronnie”, Ronnie Corbett and the superb Harry Enfield. Love how they just about manage to hold it together about the dongles. Great pay-off line as well. Enjoy.

More details on the show here

Virgin Atlantic do it again

Once again, Virgin Atlantic have managed to pull out the stops and create a fabulous new ad campaign. Based on a Bond-esque theme it marries up the big visuals with a great sound track (Muse’s cover of Nina Simone – Feeling good). It’s a great follow up to their last TV campaign which was a massive success.

“Is that Linda?” Excellent.

Social Media meets TV

In recent months there has been a big increase in social TV viewing – where viewers will engage in a running commentary on platforms such as Twitter and Facebook. For those of you with a laptop or iPhone/similar handset, you may have been part of this movement already. Sitting watching X Factor on a Saturday night making comments about those cheeky chappies from Ireland. Love them or loath them they were a Twitter phenomenon with the #Jedward hashtag trending within moments of the show starting each week.

Jedward

Love them or hate them - Jedward

For her part, my other half cannot stand it when I am tweeting and watching TV at the same time. For me though it is no different to sitting in the lounge and shouting to someone in the kitchen “Come in here, you’ve got to see Jedward this week, they’re doing Ghostbusters!”. It’s just a new form of engagement with people who aren’t sat beside you on the sofa.

More recently there have been other TV events that have gained a Social TV audience – Nick Griffin’s appearance on Question Time, the E4 Series Glee (Nice hashtag – #Glee4), ITVs Primeval, the Eurovision Song Contest and just about any major sporting event. Keep an eye on the trending topics on Twitter or your friend’s Status Updates on Facebook and you can start to see how important this interaction is becoming.  It is a great way to get an additional perspective on the content that is being broadcast. For years DVDs have been available with a Directors Commentary, TV now has the equivalent, a form of live commentary that will both challenge and enhance the viewing experience.

So what is the future of this social media interaction with TV? Below are a few of my thoughts on how it may develop.

  • Real-time multimedia/multi-platform interaction – Use of a live hashtag Twitter feed on-screen via the red button during a programme. Advertisers would also be able sponsor or include a number of messages in to the feed as it is live on-screen. Given that individual shows have  fairly specific demographics, an advertiser would be happy to be offered a niche marketing opportunity.
  • Audience defined content – If you are old enough to remember the “Chose Your Own Adventure” books then perhaps you will get a chance to re-visit this concept through the medium of Social TV. Picture a scenario where you are watching a show and as a the main character reaches a key decision point, the options flash up on the screen with 2 or more hashtags for viewers to use to shape the direction of the plot. After a short advertising break, the show resumes based on how the audience wishes to direct the character. Clearly there would be multiple elements of a storyline to be filmed and this would bring its own challenges. TV though has struggled to keep people watching TV in real-time due to the emergence of Sky+ and other PVRs in recent years and by (re)engaging with the audience in real-time, the TV advertising market could be re-invigorated.
  • Online test audiences – Films could be premiered in a raw form to test audiences who then comment throughout the screening, all comments can be viewed in real-time by marketing teams who are able to improve the film before it’s release. This would mean an international audience, no travel and very little expense for a studio to get what would be extremely valuable feedback before a film is finalised.
  • Getting the formula right – My view is that it will take great content, a great distribution channel (or channels) and a selection of platforms to consume the content.

Whatever the future of TV, it is clear that online and social media are going to play an increasing part in how and where we consume broadcast media. Being part of a shared media experience, even if you are on your own, will be the shape of things to come. There are opportunities for advertisers too, certainly for those who are brave enough to try something new. I suspect the World Cup this summer will be a major test bed.

What is your view? Do you agree? How has online shaped your TV experience in the last 12 months? I’d love to know your thoughts.

Saint Gerry?

Following his recent appearance on the Channel 4 series “The Bible: A History“, Gerry Adams has come in for a very mixed press.  

Many of his long-standing critics now have another arrow to launch at him, seeing him as the most inappropriate person you could imagine to be presenting a documentary on the last days of Jesus.  After all, here is a man with a very dark past, who has a cloud of allegations around him that is even darker.  

What is it then that has led to Gerry Adams going from the spectre of my youth to becoming a recognised, and often admired, international statesman? Taking his chequered history away, he always comes across as a witty and intelligent man, a clearly charismatic leader and a very determined individual. I assume then it is these skills he has honed over the last 15 years rather than those that led to paths of violence in the seventies, eighties and beyond. He and his colleague Martin McGuinness have become the new men of Northern Irish politics in recent years, with a very well orchestrated PR campaign to show us just how far they’ve come. Nelson Mandela had a long walk to freedom, Adams and McGuinness have an even longer one to acceptance.  

Coming back to the documentary, Gerry Adams has clearly made his peace with God somewhere along the way, I have to believe that. Surely it would be a step too far for him to be touring the Holy Land in a publicity scam. So is he a man of faith now, I do hope so, the documentary showed him praying on his bed and visiting with interest the key geographies of Jesus’ last days. Yes it was well edited and portrayed him in rather saintly light but I must say he was more than convincing. 

Jesus Freedom Fighter

A less conventional view of Jesus from the Churches Advertising Network

Perhaps, he feels an affinity with Jesus; after all He too pushed for freedom, flew in the face of the occupying powers of the day and was a charismatic leader. Is that beard a mere coincidence? Obviously I am in no way comparing Adams to Jesus (be very clear about that) but it is evident that Jesus has entered Adams’ life at some point and the journey towards forgiveness has been one which has yielded positive results not only in his own life but in the lives of the majority of Northern Irish people.  

So what of his critics? They are still entitled to their opinions of him of course, to continue to harbour any feelings of mistrust, anger and heartbreak that they direct at him. I know it takes a lot to get beyond those feelings, I have seen first hand the misery it can bring and the fear of violence that people live under. I also know that this was on both sides of the community. Forgiveness though is a journey, not just a moment in time. Some may never get there.  

Clearly though, even in his West Belfast constituency Gerry Adams is still unpopular, with this graffiti appearing on the Falls/Grosvenor Road the morning after the documentary was shown. Perhaps no amount of public or private repentance can change some people’s views. “Saint” Gerry is still a long way off. 

Gerry Adams Grafitti

Gerry Adams Graffiti on Monday 22nd February 2010