Day V Lately – JR Hartley for the New Generation

The original JR Hartley advert was a classic from Yellow pages. Now, with a major promo for it’s App and Yell.com, JR Hartley has died retired and there’s a new kid on the block – Day V Lately. It’s a great reworking of a classic advert. Well done Yell.

Enjoy.

And of course, it would be remiss of me not to include the original.

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Nostalgic ravers

Nostalgic look at 90s dance culture courtesy of new Chase & Status video for Blind Faith. Great tune, awesome video. Check it.

Halloween Costume Workshop

I was sent this and felt it was a great idea. It is open tonight and tomorrow night and may just be the answer to your Halloween Costume dilemma. It’s eco-friendly too and looks like it would be a lot of fun.  If you don’t fancy the queues outside Elliotts, why not give it a try.

Halloween Costume Workshop in upstairs of Vintage Shop, 78-80 Royal Avenue, Belfast.

  • Wed 27th October & Thursday 28th October for 2 hours each evening, 6pm – 8pm.
  • Entry will be completely free of charge to the public.
  • Call Claire on 90 237 268 to book a place or call in now!
  • Workshop co-ordinator: Lucy Smyth from Stitch

Lucy will bring dummies, machinery, all necessary haberdashery and books for both drawing inspiration from and drawing sketches in. Lucy will have a few simple samples made, and will advise each customer on what they can do with their purchases from the store to create some fabulously SCARY outfits!!

Lucy will help customers on their way and give helpful tips on re-styling what they may also have in the back of their wardrobes, or on re-using last year’s or maybe a friend’s garment. The key is to make the most of what customers have, and not going out and buying a new throw-away costume. This event is funded by DOE Rethink Waste Project – “Waste isn’t Scary”.

25 Years of Mario

So it’s been over 25 years since Mario first picked up a wrench and started doing his thing. I thought I would share this video and a few of my experiences of Nintendo’s favourite son.

The video is something I came across a couple of years ago and had me wishing I could either beatbox or play the flute. Nevermind both at once. Check him out. He’s done loads of great things along the same lines. Properly awesome. There’s just something about that theme tune!

[YouTube=http://www.youtube.com/watch?v=crfrKqFp0Zg]

As for Mario, I first got involved back in 1982 on a trip to New York where I spent my entire visit there with my head in an original Donkey Kong Jr Game & Watch.

Donkey Kong Jr. Game & Watch

This is the view of New York I had as 6 year old

Mario had captured Donkey Kong and Donkey Kong Jr was tasked with rescuing him. I was hooked and saw none of New York, much to my parents’ chagrin.

Some years later, I was introduced to the NES and subsequently the SNES, with Super Mario and eventually Mario Kart all but responsible for less than perfect A-Level grades. On to university and the N64 brought me back to Mario during my 4th year (once again, Nintendo contributing to my grades…) following a brief flirtation with a Sega Megadrive. Mario featured highly although it was James Bond in Goldeneye who got the majority of game time. I have a DS and a DSi in my house now and my kids love them. They love to play the Wii at other people’s houses and constantly moan that I bought a PS3 and not a Nintendo console. Sorry guys!

So, Nintendo and more importantly Mario really have been around and a part of my life for pretty much as long as I can remember. Great effort guys, you really are part of the family.

Nostalgia Marketing

Was prompted to write a post on Nostalgia Marketing after seeing RetroToGo‘s recent article on Fairy’s return to the old white bottle  to celebrate 50 years of squeaky clean plates and soft hands.

It really got me thinking about how many brands have revisited old packaging, adverts and slogans in the last couple of years. I have picked out a few, including my favourite of the bunch – Virgin Atlantic – below but feel free to add in any I have not included.

One I have left out is the Cadburys work (Gorilla/Airport/Wispa) in the last 2 years, which I happen to think was superb first time out but as soon as they re-edited the footage with a new soundtrack it just smacked of pure laziness and lost it’s edge.

What does it all mean for advertising creatives though? Have they dried up? Are they lazy? Are they merely following a trend? More importantly, does it work? Let me know your thoughts.

Fairy

Fairy Retro Poster

Fairy 50th Anniversary advertising

Virgin Atlantic

I simply adore this advert and this was a truly groundbreaking advert for me. Still makes me smile every time I see it.

Persil

M & S

And finally, the TV advert promoting guess what, TV advertising!

Thinkbox