It really got me thinking about how many brands have revisited old packaging, adverts and slogans in the last couple of years. I have picked out a few, including my favourite of the bunch – Virgin Atlantic – below but feel free to add in any I have not included.
One I have left out is the Cadburys work (Gorilla/Airport/Wispa) in the last 2 years, which I happen to think was superb first time out but as soon as they re-edited the footage with a new soundtrack it just smacked of pure laziness and lost it’s edge.
What does it all mean for advertising creatives though? Have they dried up? Are they lazy? Are they merely following a trend? More importantly, does it work? Let me know your thoughts.
I simply adore this advert and this was a truly groundbreaking advert for me. Still makes me smile every time I see it.
M & S
And finally, the TV advert promoting guess what, TV advertising!